Ways to improve client communication

Client communications are important. Plain and simple. Especially if you run a service-based business, communication with your clients is everything. Proper client communication keeps your company thriving. If your client communications leave something to be desired. That could mean lost opportunities–fewer sales and follow-ups. These setbacks require more money for marketing, and they create an overall downward trend for revenue and profits. It doesn’t have to be that way. It can be simple.

Here are a few tips to improve client communications and make your company even stronger.

Schedule Routine Client Communications

Develop a system of communications to help your clients keep your company in the forefront of their minds. Develop a communication plan that provides them information, most likely in email form, which helps them stay connected. Send out sales and promotional information that might get them to come back in the door. Provide your clients key information. Consider having your sales team reach out to established clients after a certain period. It’s when you expect they may need your company’s services again. Be available.

Finally, use your social media presence to keep your company and its services at the top of their news feed.

The Right Way To Push Back

Disagreeing with a client can seem like an impossible task, since it may look like a lose-lose scenario. Either you insult them by pushing back on their ideas or you agree with them even when you know those ideas aren’t what’s right for their business.

When you know the client will be making a mistake if they follow through with an idea, you’re obligated to try to steer them in the right direction. But it must be handled carefully to avoid damaging your relationship.

Be gentle. And offer lots of information behind your decision. Give them plenty of facts and figures to prove your point. But do so in a way that allows them to make up their own mind rather than forcing your idea down their throat and expecting them to go along with it just because you said so. Done in the right way, disagreements can prove to your client that you really do care about seeing their business succeed and won’t blindly agree with them about everything

#clientsatisfaction #customerengagement