5 ways to engage with your clients via social media

Customers are the most important part of any business because they are the lifeblood of your company. Without your customers, it is safe to assume you wouldn’t be in business at all. As the summer draws nearer, your relationship with your customers could go one of two ways: (1) It could increase and result in high engagement or (2) it could decrease and you could lose touch with your target demographic.

1.) Build a Group Building groups on your social media platforms that are designated as help groups or fan groups for your products or services is an easy and effective way to interact with and engage with your customers. You can create forums on Reddit or create groups on Facebook, LinkedIn, Twitter and Google+. Not only does this allow you to interact with your customer base but it also gives your consumers an opportunity to interact with each other and share their experiences.

2.) Create Product Tours Product tours that explain to your customers the full benefits of your products and services are a great way to reach out to your consumer base and engage them. You can easily create a tour of your business and upload it to your free YouTube account. It is sure to garner you a lot of attention once you post it on all of your social media platforms.

3.) Promote Your Customers Feature a customer each month on your website or blog as well as on your social media platforms in order to give them recognition for being loyal. By promoting your customers, you are giving them an even bigger reason to keep returning to your business. You can also promote the charities they choose to support!

4.) Ask Questions The best way to get responses from your followers and customers is to pose a question on your social media platforms, especially Twitter. Pose open-ended positive questions that are relevant to business owners on your Twitter account. You can ask a trivia question each week to get your customers talking. As a general rule, make sure you are posing thoughtful, real questions that will give your target demographic something interesting to talk about, be involved in, and help them as clients!

5.) Celebrate You can always host a party to celebrate your business and your loyal customers. When your business reaches milestones, you should reach out to your consumer base because they are the people who got you to where you are today. Celebrate your success with your customers, and make sure they know this is your big thank you to them!

Engaging with your customers is an extremely important part of running any business. Not only does engagement allow you to reach out and give your customers better service but it also gives you the opportunity to understand what aspects of your business need more attention. Social media offers a very inexpensive way to get into contact with the people who keep your business running, so make your website contains links to all of your social platforms!

#customerengagement #clientsatisfaction